After the logo was created we had to continue with the city branding idea. As I explained on the logo page I had the idea to use every color for it own separate department. So in this case it is very easy to se who you are communication with because of the color used.
I created a intro page for iPhone and iPad, cd/dvd including box, business card, letter and envelope and several extra accessories.
For this branding project I created a A3 branding information book with all the information about the product with several examples
Here you can see an example of the department pages where the colors are used for each specific city part. Including color code in PMS and CMYK
Example of the use of the concept within business cards. The general card, with all the colors and the department card with it specific color.
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