What is the story behind the logo of the 2010 Winter Olympics in Vancouver, that was the question of the day.

So I did a brief investigation, because I had no idea. This is what I found so far.

The structure

The design is a representation of an Inukshuk (a stone landmark) used by Canada’s Inuit people.
You can find the Inukshuk in all the north region spreading form Alaska to Greenland.

The Inukshuk was the base idea for the Olympic logo

— Erik

The native people used Inukshuk as a point of reference, a marker for hunting grounds, or as a food cache , for more information check this wikipedia page

The World Expo of 1986 was in Vancouver and at the Northwest Territories pavilion there was a Inukshuk, that has been sold and now you can see it in English Bay. This Inukshuk was the base idea for the Olympic logo

The colors
The different colors represent different regions of the country: the green and blues symbolize coastal forests, mountain ranges and islands. The red represents Canada’s Maple Leaf and the yellow depicts the brilliant sunrises.

The 2010 Winter Olympics logo, named Ilanaaq the Inukshuk.