A couple of weeks ago a colleague asked me If I could help him with creating a logo for an online shoe store. After having a talk with him the general idea was to have a simple timeless logo with something in it that relates to shoes.

After sketching some ideas on paper I finally came up to use a shoe print as the basic idea. This was exactly something they were looking for. I redefined the design till I ended up with a partial outline of a print from a classic men’s shoe. The font that Is used is a classic, Helevetica, timeless and simple, I didn’t take to much time ending up with this font, easy to read on screen and on print.

After presenting the final design , we decided to add a touch of color to the shoe print to give it a bit more impact. Now I’m busy making the style guide and finishing the business cards.

To be continued